My friend, who is a business owner, once told me that his business was supposed to be failing. He then told me that one day he met this creative person that gave him a piece of advice, telling him to make “something” for the marketing. I was so sure he had a marketing division in his business, so what could possibly go wrong? As it turns out, he left out several things like content marketing as one of his marketing efforts. Well, that explains what’s missing. In this era, traditional marketing is not enough. Don’t get me wrong, I’m not saying we don’t need traditional marketing strategy; in fact, we still need it, but we should also pay attention to content marketing. In a world where everything is always growing and new, we are required to be always creative and well-improved. If you have a business, you need to start working on your content marketing and improve it to properly target the right audience. So, what types of content marketing should you improve? Keep reading to find out!

Videos

Did you know that 90% of the information transmitted to the brain is visual? Well, 80% of us remember what we see, since visuals are processed 60,000 times faster in the brain than text. For that reason, using videos to promote your business is the right way to improve your business as well. Eye-catching video content can grab your customers’ attention and encourage them to make decision through the information and entertainment provided in the video. Having video content is the best way to reach and engage your target customers since one-third of all online activity is spent watching video content. In order for you to produce high quality video content, you have to conduct a research on topics that may catch your target audience’s interest and what will appeal to them most in those topics. Also, planning for the content for your video is a must if you want to produce great video content. Tutorial videos or product demos is a great start if you own a cosmetics company, because those kinds of videos are good for encouraging purchasing decisions among customers.

Blogs

Some or most of you may know that Search Engine Optimisation, known as SEO is one of digital marketing efforts that can boost your marketing efforts and help your target audience find your business. Blogging is one of the best ways to boost and improve your SEO process and drive more new potential customers that can become real paying customers for your business. A great website that has a blog on one of the pages has greater chance to get indexed by search engines than those that don’t have one. Also, business websites with blogs have 97% more inbound links, which can also help with search engine optimisation. If you own a restaurant, maybe you can start writing food blogs on your website to enhance and increase your potential customers’ appetite to come to your restaurant.

Social media

Needless to say, social media has a great influence when it comes to promotion. Millions to billions of people are active users of social media. It will be easier for you to reach your target audience rather than approaching people in person one by one, right? For that reason, many businesses create social media account for their business. Not only will you attract new customers, you can also use your business social media profile to build relationships with your current customers. Also, you can interact with both your current and potential customers through social media that can also build your business reliability.

Yes, those mentioned above are important for your business content marketing strategy. You may need to get creative for the content, but if you are getting the hang of it, you will always stay creative. After all, everyone is born creative from the very beginning. It’s just that not everyone is willing to activate their creativity. However, as a business owner, activating your own creativity is a must. Therefore, do your best in producing great and interesting content so that your business will be more successful in the future. If you need more information about content marketing and if you want to increase your opportunity to grow your business, do not hesitate to contact us now and find the answers!