Content and Fulfillment: How Often Should You Post Content on Your Business Blog?
Almost every business website has a blog. It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. And yes, having a blog for your business is a crucial part of a comprehensive inbound marketing strategy. However, as a person who provides content marketing services, I get asked a lot about how often we should post content on our business blog. So, what is my answer? Keep reading this article to learn more!
When it comes to posting your content on your business website blog, these are the key elements you need to understand:
- Posting more content is better than posting less. In general, the more blog posts you post, the better the chances of capturing more traffic. Research shows that companies that post blog 3 to 5 times a month, or around once a week, get twice the web traffic than those that don’t blog at all. This doesn’t conclude the ideal number of blog posts per month; rather, it bolsters the fact that, overall, businesses who commit to posting regularly on their blogs tend to reap the biggest rewards in terms of web traffic. Aside from that, when you post blog often, you can increase your chance of being more engaged and interactive with your website visitors.
- Be consistent and commit to a regular blog schedule. Consistency is key when it comes to blogging. If you post high-quality content on a regular schedule, say every Wednesday of the week, your audience will know when to expect new content. Setting a regular blog posting schedule fosters brand loyalty and will prompt your readers to look forward to reading your blog. This will not only help you get more consistent and returning audience, but you can also increase your brand credibility.
- Prioritize quality over quantity. I know that posting content on your blog often will promote effective marketing results than the less frequent one, but still, quality matters more than quantity. It is pointless to post content so often if the content is meaningless and just looks spammy. In fact, if you are publishing blog content that is not written well and doesn’t reflect the integrity of your brand, you will only decrease your website’s authority and will negatively affect your brand’s reputation.
- Gather as many accurate resources as possible. No human in this world is perfect. No matter how great your expertise in your products or business, you still need more information. Also, if you are a small company with limited resources and lack of a dedicated writer, it can be somewhat overwhelming to schedule a regular number of blog posts each month. The essential thing is to commit to a realistic blog schedule, for as long as you do it consistently. Publish what you can handle with your available resources and capacity.
There is no cookie-cutter approach as to how often you should post on your business blog. At the end of the day, you still need to consider your goals, the industry you are in, and your audience’s interests and preferences. Once you understand, you can provide better and better quality of your blog content at a consistent time of schedule.