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Reasons why SEO is important for both online and offline businesses

The Undeniable Reasons Why SEO Matters Both for Online and Offline Businesses

People in the business world often make this common mistake when building their company; overlooking the importance of digital marketing in this era where technology keeps improving as time goes by. Some of them think they only need to use flyers and spread the word through friends and family. Well, at first I thought the […]

The Meaning of Things: What Actually Defines A Successful Business?

People say money can’t buy happiness. I can say whoever started this nonsense saying didn’t really understand the meaning of the existence of money for us as a whole. I’m not criticising, but after spending 10 years being independent and trying to make ends meet has opened my eyes to the big picture. It is […]

Jeff Bezos Has the Opposite of Morning Routine than Other Billionaire Entrepreneurs, but This is Why You Should Follow Him

I am what you would call a night owl, but a little bit of an early riser. How is that even possible? Well, I used to have a bad habit of checking my phone when I got home after work and somehow before I knew it, it was way past midnight already and I got […]

Grow and Wow: Reasons Why Collaboration is Important in Today’s Business

You can say I am a person who likes makeups but seldom wearing them. I love buying lipsticks, foundations, loose powders, eyeliners, mascara; you name it, but I don’t wear them daily – not even when I go to office (Hey, luckily my office does not have any requirement for formal outfits and must-do makeup […]

Create or Re-Create: A Guide to Content Curation for Your Business

As someone who takes part in providing Melbourne SEO services, I am often told that content is king. I couldn’t agree more with that statement because I have seen it with my own eyes how content could either make or break a brand depending on its quality. I have seen it with my own eyes […]

The Wrong Kind of Copy: How Copyright Violations Can Affect SEO

Our lives are never entirely our own. As much as we like to think of ourselves as this self-sufficient being fully capable of standing up on our own two feet and having independent thoughts, our existence is shaped, affected and influenced by our experience, knowingly and unknowingly. It is certainly possible for example that you’ve […]

An Updated Reimagining: 4 Benefits of Repurposing Contents for SEO

Nostalgia is the face of the future. One of my favorite songs of this year so far is the Charli XCX – Troye Sivan duet “1999” which as the song title implies is a nostalgia trip down to an era where Britney Spears’ “…Baby One More Time” ruled the airwaves and Jonathan Taylor Thomas was […]

Industry Experts: 4 Different Ways to Build a Superior Brand Authority

If two contradictory headlines were to appear on The Sydney Morning Herald and Daily Mail Australia, which publication would you prefer to trust? It really doesn’t matter where your political leanings lie, the answer is almost always going to be The Sydney Morning Herald by far. Part of it is the reputation held by the […]

The Foundation of Marketing: The Philosophical Difference between Inbound and Outbound Marketing

If Muhammad will not come to the mountain, then the mountain will come to Muhammad. But what if Muhammad doesn’t want the mountain to come to him? What if Muhammad say, prefers to lounge at the coast of the black sea instead of having to climb a bloody mountain in his free time? Does anyone […]

SEO Starter Pack: 4 Important Metrics You Want to Familiarize Yourself With

When you’re really serious about living a healthy life, there’s a lot you have to keep an eye than just simply your weight on any given day. You’re going to have to pay attention to your body mass index, your body fat percentage and how much calories you’ve burned after each workout. If that’s not […]

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