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The Harsh Truth: Ways Marketing Leaders Could Kill Company Cultures without Realising It

When I was a child, I used to think that I could get anything I wanted. When I ran out of money, it didn’t take long before money came in. I thought that everything would come easy, until reality hit me. The first time I got a job after having graduated from university, I had […]

Marketing Minefield: The 4 Most Common Mistakes in Content Marketing

Have you noticed that in recent years when we see a story about a brand or a public figure that went viral, 50% of the time it was because they did something incredibly stupid? While it’s true that instances of your brand going viral could rapidly raise your brand’s profile in the matter of days, […]

Restraining Order: 4 Things Businesses Should Never Post on Social Media

For all of its silly memes and hilarious webcomics, social media is actually a pretty cutthroat world. A friend of mine who is somewhat big on Instagram came to this realization when she was caught posting something pretty insensitive while on a long haul flight. She was sat near a family with a raging toddler […]

Pickup Lines: 4 Quick Tips for Persuasive Writing

It took quite a while for me to realize that good writing isn’t always a page-turner. For a piece of writing to be compelling, it almost always has to be good first but not every piece of good writing managed was able to cross that bridge into being compelling. I’ve read books that while definitely […]

The Difference between B2B and B2C Companies Based on Social Media Marketing

A lot of people know businesses but not many know the differences. The discussion about the difference in strategy between a B2B company and a B2C company has long been talked about for so many years. As a B2B company’s digital marketer, I have always been asked what’s the difference between B2B and B2C company […]

Give and Take: How to Create Meaningful Instagram Giveaway

I am pretty sure almost all of us love giveaways. However, only some lucky winners will get picked and that’s okay. At first, I thought giveaways were just a scam that I was like, “Oh, please that was just your sick plot to get those people to spam-like your posts and follow your social media […]

How to Manage Social Media as an Introverted Business Owner

We all are born with different kinds of behaviours. If you are into psychology, you might be familiar with Myers-Briggs Type Indicator (MBTI) test that basically divides us into 16 personalities. Those 16 personalities have two different demeanours that reflect someone’s tendency to prefer to be around with people or the tendency to be more […]

Worthy of Consideration: The 4 Different Ways You Can Make Your Content More Relevant

This piece partly came from the discussion I had with a friend on the merits of Final Fantasy VII, the arguably most loved entry of the long-running and highly popular Japanese RPG series. Our discussion was on how that reputation was deserved or not and my arguments was that the game was fondly remembered for […]

Beneficially Social: How to Manage Social Media for Business Like the True Specialist

With the increase and the improvement of technology and innovation, there are many things we can do without having to leave our house. Have you ever noticed that as time goes by, technology nowadays is all about making things easier for humans to do many things at once? Yes, we often buy things online straight […]

Smart Business People Say These Phrases Every Day and You Should, Too

We are born with different characteristics and personalities as well as looks. There are things we cannot change in this world because those are purely given by God. We can’t choose who our parents are. We can’t choose our skin colour. We can’t choose our ethnicity. However, we can choose what we are going to […]

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