content marketing tips
The Importance of Building Your Buyer Personas to Create a Top-notch Content Marketing Strategy…and How to Do It

In the business world, marketing is the primary key in supporting the establishment of a business. Therefore, business owners always work hard in order to create countless marketing strategies to grow their business. Of course there are other essential components that complement successful marketing strategies, such as building a website, creating advertisements, making high quality […]

Black Hat VS White Hat
The Binaries of SEO, White Hat vs Black Hat

An SEO strategy, like Morpheus’ blue pill and red pill, is at its core divided into two very distinct choices. Akin to the popular distinction between hackers, the people working in the industry dubs them the ‘white hat’ and the ‘black hat’ SEO. In layman’s terms, white hat refers to SEO agents that work within […]