By Content Marketing Ideas from the 2017’s Awards Finalists That You Can Improve in 2018
Marketing is part science, part art. You can the science behind psychology and data analysis to predict consumer behavior and trends. Other times, like what KFC did with their 11 Herbs and Spices marketing stunt from last year, some innate originality is involved that has nothing to do with science. Now, the artistic part with […]
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How to Think Outside the Box without Being Off Topic in Content Marketing Strategy
Having a business is not just about having money and asset for your business. When you own a business, you are expected to grow so that you can also grow your business. Therefore, in order to grow, a business owner must not only possess a strong business mind, but also possess a great marketer’s mind […]
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Data Mining: Why Statistics are Important for Your Blog Posts in 2018
Numbers don’t lie. They may not tell the whole truth and sometimes, what they mean can be left up to interpretation but numbers never lie. This core tenet is why any a review of a sports car is peppered with facts on its top speed, 0-60 times, the amount of lateral g the car produces […]
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Tips on Using Content Marketing Goals to Identify Your Key Performance Indicators (KPIs)
Marketing is a never ending entity that will never cease to exist especially now in a world where business is growing and technology is developing. At the same time, the number of businesses keeps increasing and the competition between business owners is getting tougher than ever. It’s true that in the constantly changing world, business […]
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Celebrity CEO: How Content Marketing Has Shifted in 2018
On this year’s edition of South by Southwest (SXSW) Festival, the Tesla and SpaceX CEO Elon Musk made a surprise Q&A appearance that was only announced at midnight, exactly 12 hours before the scheduled session was supposed to start. Tickets for the session were completely sold out by 9 the following morning and right before […]
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How to Build an Effective Content Marketing Campaign Told by the Experts Themselves
They say marketing is like magic. We use its strategy to mesmerise people. Just using the right “charm”, we can attract people’s attention at the drop of a hat. Well, the truth is, it is not that simple. In this era where almost everything is digital, it has become more common for businesses to have […]
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Content Marketing: How to Get Viral in 10 Days
Content is what separates the noise and the information. By that very same token, what could be described as content and the quality of that particular content is subjective. This particular tidbit might seem awfully basic, too banal to be stated outright, but as contents form the core of what a marketer do, it is […]
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Your SEO To-Do-List: Strategic Tips to Optimise Your Website
Most business owners nowadays have their own websites, and are already familiar with the term SEO (Search Engine Optimisation) and why it is important for their business. Of course, in order for their brand to be recognised by people in the world, they need to make the world “notice” them. There are ways to make […]
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