By Best Self-Reminder: How to Find Your Passion in Business and Live Your Best Life
In my humble opinion, one of the saddest things in life is when we don’t love our job – when it’s against our passion. Maybe a friend of mine can be a great example for that. She is a hard-core anime fan who loves everything about Japan and its cultures. She has undergone Japanese education, […]
READ MORE
Making the World Go Round: Why Companies Should Confront the Issue of Pricing in Marketing
One of the most difficult parts of car and/or home ownership is that you could only have a vague idea on how much these things are going to cost you in the long run. Oh sure, chances are high that you know the cost of the actual car and/or the property but it’s hard to […]
READ MORE
Much Ado about Nothing: 4 Marketing Tips to Create Excitement for Boring Industries
Politics are for the most part either mind-numbingly boring or downright disgusting. And yet, the first time I watched Aaron Sorkin’s The West Wing in my sophomore years of college, I fell in love with the witty, idealistic and walking-and-talking team of (fictional) President Jed Bartlet and his senior staffs. In fact, The West Wing […]
READ MORE
Common Grounds: The Difference between Content Creation and Content Curation
Most of us know what content is about, but some of us don’t know what it entails entirely. Well, you don’t have to know much about it if it doesn’t concern you. However, if you are a business owner, learning about this is compulsory. In the business world, content is one of the core marketing […]
READ MORE
The Art of Making Fun of Yourself: Being Self-Deprecating for the Purpose of Marketing
The whole point of marketing is to outline what makes our business so good that people are willing to throw their money at us. We highlight what we think makes us so good, unique and better than everybody else’s that it didn’t take long for our confidence to cross that point of no return into […]
READ MORE
Try It or Leave It: These Stress-Relieving Strategies Work Even for the Busiest Business Owners
Many people complain about how stressful it is being an employee and how pleasant it would be to be a business owner, to be a boss. Well, five years ago, I would have said the same thing. However, after working on content marketing strategy for years and starting my own business as well, now I […]
READ MORE
Different Points of View: Using Fresh Angles in Your Content Marketing Approach
One’s man trash is another man’s treasure. I’m pretty sure you’ve heard that phrase or a variation of it being spoken roughly a million times by now but 2019 is the first year in which I finally understood what that phrase meant. I went on a trip with a couple of friends in late July […]
READ MORE
The Correlation between Blogging and Content Marketing in the Business World
When it comes to content marketing strategy, it is always connected to blogging. I mean, they are perfect together if combined for business marketing strategy. However, many business owners still have no idea why they are related to each other and what’s the difference between the two and why it is important for business. Are […]
READ MORE
Avoiding Meaningless Marketing: How to Ensure Your Content Isn’t Just Fluff
This might sound surprising but I don’t usually play video games solely for fun. I mean, the fun factor obviously plays quite a huge part in why I love playing video games but it’s not the sole reason why I play video games anymore. For one, I’m not actually a native English speaker by birth […]
READ MORE
The Saturation of Everything: The Content Shock Phenomenon and What Businesses Should Do to Avoid Them
It is the nature of contemporary society that once a certain company came out with something novel that was proven to be a hit, dozens of other companies would immediately follow suit. There was a time when Taiwanese brown sugar bubble tea was something of a novelty but right now, I could name at least […]
READ MORE