George, Author at Melbourne SEO Pro

Zeroing on a Target: How to Find the Right Niche for your Content

Are you aware of the term ‘Bronies’? A portmanteau of the word ‘bro’ and ‘ponies’, Bronies refer to a community of adult fans of the children’s show My Little Pony. Originally, the term was used to refer to the adult male fans of the show, which are mainly aimed at young girls but it has […]

Issue-based Marketing: The Role Brands are Playing Regarding the Issues of Our Time

At the beginning of May, Muslims around the world began a month-long ritual of fasting during the Holy Month of Ramadan. For each day during Ramadan, the fast begins at dawn and ends at sunset and before the fast begins, Muslims eat some pre-dawn meal to ensure they still have the energy to get through […]

Your Biggest Content Marketing Challenges, Now Solved

Marketing has always been every business’ challenge when it comes to finding more real paying customers. While humans are born with instinct and brain, not all are capable of being creative and having the skills for ‘persuading’ other people. If you are a business owner or a marketing staff, you must be familiar with how […]

The Surprising Reason Why You Should Take a Break from Your Company Once in a While

I have been working for years at a creative agency that requires me to be creative and ready to prepare for high quality content every day. It is a priority for me to do good jobs for our clients because our agency provides SEO services to grow our clients’ business. However, as much as I’m […]

Social Media Census: How to Better Understand Your Target Audience on Social Media

The internet is a vast ocean of content. I shouldn’t have to say that since it’s already obvious to pretty much everyone at this point. It’s so big that even if you stick to a single website, such as YouTube, you couldn’t possibly consume every single piece of content in there, partly because there’s so […]

Comment, Like, and Share: 4 Tips to Boost Engagement from your Content Marketing Efforts

The science behind viral contents is probably one of the most sought-after formulas among marketers and businesses alike. I never understood what is exactly interesting about ‘the dress’ for example or that hubbub around the ‘Laurel or Yanni’ audio clip that went so big that eventually, the actual White House eventually made a video around […]

Step Up Your Game: The Special Skills Your Digital Marketing Manager Needs to Hone for Your Business

Being a digital marketer is both fun and worries. It is fun when I get to be creative and entertaining, but I’m sometimes worried if one day I will run out of ideas and solutions. I have this insecurity within me that makes me scared of having no passion in the creative job I have […]

Put in One’s Two Cents: Should You Use Instagram Ads for Your Small Business?

I’ve been using Instagram for 5 years, even before the platform changed its brand logo, before they added Instagram story feature and of course before Instagram ads were popular. Last year (if I’m not mistaken), I started seeing Instagram story ads appearing after one or two stories of my friends’. This got me thinking, “Is […]

Crazy Rich Panthers: 4 Tips in Using the Power of Cultural Marketing

For good and for bad, identity politics have become a distinctively unavoidable issue in the past few years. It is impossible for one to not note that the Christchurch gunman, who I steadfastly refuse to name, is an Australian and in the manifesto he shared just before the attack, there are mentions of a ‘white […]

Using Google to Help You with Google: How SERP Can Help You Find Alternative Keywords

Consumerism’s greatest sleight of hand is convincing the world, present company included, that to save money, you have to spend more money. I’ve been in countless situations where in order to take advantage of a sale, I have to spend extra and buy things I don’t necessarily need, typically during buy two, get one free […]

Author: George