George, Author at Melbourne SEO Pro

Making the World Go Round: Why Companies Should Confront the Issue of Pricing in Marketing

One of the most difficult parts of car and/or home ownership is that you could only have a vague idea on how much these things are going to cost you in the long run. Oh sure, chances are high that you know the cost of the actual car and/or the property but it’s hard to […]

The Wrong Kind of Copy: How Copyright Violations Can Affect SEO

Our lives are never entirely our own. As much as we like to think of ourselves as this self-sufficient being fully capable of standing up on our own two feet and having independent thoughts, our existence is shaped, affected and influenced by our experience, knowingly and unknowingly. It is certainly possible for example that you’ve […]

An Updated Reimagining: 4 Benefits of Repurposing Contents for SEO

Nostalgia is the face of the future. One of my favorite songs of this year so far is the Charli XCX – Troye Sivan duet “1999” which as the song title implies is a nostalgia trip down to an era where Britney Spears’ “…Baby One More Time” ruled the airwaves and Jonathan Taylor Thomas was […]

Much Ado about Nothing: 4 Marketing Tips to Create Excitement for Boring Industries

Politics are for the most part either mind-numbingly boring or downright disgusting. And yet, the first time I watched Aaron Sorkin’s The West Wing in my sophomore years of college, I fell in love with the witty, idealistic and walking-and-talking team of (fictional) President Jed Bartlet and his senior staffs. In fact, The West Wing […]

Making Business Matter: The Advantages of Setting Up a Facebook Group for Your Business

Nowadays, businesses use social media to promote their business. In fact, most of them set up their customer service on social media to connect and engage more with their customers. Yes, it is even more effective to help customers via social media. As a person who provides social media services every day, I can say […]

Common Grounds: The Difference between Content Creation and Content Curation

Most of us know what content is about, but some of us don’t know what it entails entirely. Well, you don’t have to know much about it if it doesn’t concern you. However, if you are a business owner, learning about this is compulsory. In the business world, content is one of the core marketing […]

Industry Experts: 4 Different Ways to Build a Superior Brand Authority

If two contradictory headlines were to appear on The Sydney Morning Herald and Daily Mail Australia, which publication would you prefer to trust? It really doesn’t matter where your political leanings lie, the answer is almost always going to be The Sydney Morning Herald by far. Part of it is the reputation held by the […]

These Are the Smart Ways to Use Social Media for Business, According to a Social Media Junkie

I know I have said this so many times already, but online presence for businesses in this era is more than compulsory. Almost everything in this modern time is digital and accessed online. You can ‘go shopping’ straight from your home without having to take a shower or look good to go outside. Now with […]

The Foundation of Marketing: The Philosophical Difference between Inbound and Outbound Marketing

If Muhammad will not come to the mountain, then the mountain will come to Muhammad. But what if Muhammad doesn’t want the mountain to come to him? What if Muhammad say, prefers to lounge at the coast of the black sea instead of having to climb a bloody mountain in his free time? Does anyone […]

Too Hung Up on the Numbers: Why You Should Stop Fussing Over Follower Count

In the field of psychology, there’s this human condition called Monomania. An amalgam of the Greek word monos, meaning one, and the word mania, meaning madness, Monomania is a condition in which an individual possesses a singular preoccupation that borderline on insanity. The foremost example of this obsessive trait can be suit in Melville’s Moby […]

Author: George