Somehow around a month ago, I suddenly saw many friends of mine sharing their TikTok videos on Instagram stories. And before I knew it, my home feed was full of TikTok videos. I know that when it comes to social media, there is always someone who inspires others to do things like the famous #10yearschallenge, #icebucketchallenge, and even that popular duck face photo trend was also started by someone. The thing is; we just don’t know how and when some trend will come and go in the future. Nowadays, we see the rise of TikTok on social media and how everyone seems to enjoy using that particular app. That being said, when we look at it deeper, it is not only general users who use it for fun; it is also used for businesses that can make use of this trend in a more positive way to boost and increase their brand awareness. As a person who provides social media services, I do believe that you can make use of TikTok and its now popularity for your business as well. How? Keep reading to find out!

TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users. You have likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. TikTok enables brands to engage with users through video, only in shorter, bite-sized clips. If you own a business, these are ways to utilize TikTok and its rising popularity to increase your business brand awareness.

First, create your own content

Authenticity is important when it comes to content marketing. When I said “create your own content”, I didn’t mean going over the top with video advertisements. When using TikTok, you don’t need expensive camera equipment or production budgets. You can create content with your phones, which is authentic to who you are (and of course, more up to date and spontaneous). By revealing your brand’s true personality, users will feel connected to you and relate to you, which then can result in building trust.

Promote your products in unique and fun ways

Yes, you can promote your products on TikTok. Interestingly, you can even do it for fun. With many video effects and filters, you can make your own promotional videos authentically and spontaneously. How? First, you can tell your product benefits using a music video with appearing text effects. Or, you can make a tutorial video about how to use your products, using TikTok music effects.

Develop content made by influencers on TikTok

Many influencers also start building their own TikTok audience nowadays. Your business can also use influencers’ help in order to increase your brand awareness. Like Instagram, Facebook, and YouTube, your brand can use influencer marketing to expand your reach. Influencers on TikTok have varying numbers of followers, and therefore, varying degrees of influence. Generally, the more followers an influencer has, the more expensive they are to work with. However, the ROI has the potential to be tremendous. Here’s what influencers can help you with on TikTok:

• Talk about your product in a TikTok video
• Post about it in the video description
• Link to your brand in the description

If you use TikTok just right, you can introduce your business or product to a huge audience. Make sure you conduct a research first on TikTok, study the platform thoroughly and provide relevant content to your business on TikTok. Hey, just because a topic is trending, it doesn’t mean it’s a good idea to represent your brand, right?