Having a business is one thing, having a website for business is another thing, but getting people to find your website and your business? It is another story. We can start a business anytime and we certainly can build a website anytime, but will it work for your business? Well, only if you consider setting up SEO for your business. Search engine optimization, or known in short as SEO, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine, so that people who may need your products or services can find your business easily. As a person who provides Melbourne SEO services, I know that setting up SEO is not really easy and certainly, not cheap. However, that is one of the best investments you could ever make for your business. That being said, the process of SEO itself is not easy. If not done properly, you might as well fail it. With this in mind, comes another question: what actually makes your SEO campaign fail, though? In this article, I’m going to tell you why your SEO process fails. Keep reading this article to find out!

You have poor content

Content is King in the world of business. You cannot ignore the fact that you need to strengthen your content in order to gain more audience. A content should keep your audience engaged and keep them interested in your products. Aside from making them interested, instill useful information to your content to make your audience get a better understanding of your products and that they know the importance of having your products for their life. If you have poor content that is, for example, the result of copy-paste from the content source or that is not giving any helpful let alone interesting information, you will not likely get more potential buyers and your current customers might lose interest in your products sooner or later. I’m not trying to scare you – I’m trying to warn you.

You have a poor choice of web hosting

It is not uncommon anymore in the business world that a business needs a website. However, just having a website is not enough. Just like us, a website needs protection and security from unwanted attacks or risks that may happen all of a sudden without notice, such as hacks, malware, or even virus. For that reason, web hosting is important in order to protect your website. However, still, you must choose the right web hosting provider to make sure your website is safe, not just any random web hosting provider. Your web hosting provider plays a very important role in determining the search engine performance of your website. If the choice of web hosting for your website is not reliable and competent, you are killing your website’s search engine ranking.

You are not keeping up with Google Algorithm Update

As a digital marketer who provides SEO services for clients, I always make sure that my SEO team knows what’s going on in the SEO world, most importantly, Google Algorithm Update. Google makes changes to its algorithm at least a hundred times a year and makes a broad core algorithm update several times a year. Those changes they make, can sometimes affect and give bad impacts on websites which then results in heavy turbulence that can hinder your SEO process. If you are not keeping up with Google Algorithm Update, you are on your way to fail your SEO.

There are so many reasons that might lead to the failure of your SEO campaign. However, the points listed above are the most common ones. When it comes to SEO, you should keep in mind that you should not expect results sooner by doing shortcut methods of SEO that will completely ruin your chance with Google. Add values to your content so that it will also add values to your website in the eyes of Google.