The Ruling Kingdom: The Important Rules for A Successful Content Marketing Strategy
Everything has its principles and guidelines. If done in accordance with the guidelines and the principles, everything you do will be successful, including content marketing strategy. When it comes to content marketing, there are important rules that you should do in order to achieve the targeted results. In every content marketing services job that I have been working on, I will never get tired of reminding my clients about the rules of content marketing that they should never ignore. With the rules in mind, content marketing will be easier for your marketing strategy. So, what are the rules? Keep reading this article to find out!
Content should be unique while being informative at the same time
Writing information can help your target audience get a better understanding of your business and what you offer. However, if you are just flat out writing plain information without unique persuasive approach to your content, your business will not make it. That being said, it is not about words that attract people; it is more about how you gain trust from your target audience through the right selections of words – the ones that can convince people that you are not some scam that your words can be trusted. For that reason, planning for content marketing strategy is a must in every business.
Content should be tailored according to the medium
When you are writing content for social media, it will be much different than when you are writing content for website. For that reason, it is advisable for you to write content specially designed for different kinds of marketing platforms with different approach as well. Tailor your content according to the medium – short and graphic for microblogging sites such as Facebook, and detailed and in-depth for long-form sites such as Medium.
Make your content relevant to your business
I have noticed some people in the business world start participating in literally anything as a way to gain attention from as many people as possible. Some businesses even took a drastic measure by ‘connecting’ their business with recent trending topics even if the topics had nothing to do with their businesses. Some even would go far by using events of natural disasters for their marketing strategy. Indeed, they went too far and this is so wrong on so many levels. No matter how tempting a topic is just because it has wider audience, you should refrain from using a topic that is not relevant to your business. Sure, you can be so lucky to find a relevant trending topic that you can use for your marketing strategy using high quality content that is catchy and perfect for your business. However, if you think the trending topic has nothing in common with your business, then, by all means, don’t use it. Use it, or it will backfire.
Be consistent with content schedules
If you use social media to showcase your content, or if you are a guest writer for several websites, you should be consistent with your schedules. In the journey of your social sharing, you might get some loyal followers who are constantly waiting for your updates. If you update with consistent schedules, you will instill familiarity to your followers or readers that they will trust you as a business. However, once they know your inconsistent patterns, chances are, they will lose interest sooner.
If you follow these key rules, you can expand your horizons and the quality of your content marketing. They will not only boost your sales, but assist you in the aim of building and retaining a loyal customer base. In this day and age, sales are driven primarily by content that consumers are exposed to when online, tapping into their core areas of interest is a smart way to make your brand known.