The world of business has now become familiar with the importance of having a website for business and setting up SEO to improve the business online visibility and increase brand awareness. However, when it comes to SEO, there will always be times when things can go wrong. As a person who provides Melbourne SEO services for business owners out there, one of the greatest obstacles in maintaining and monitoring SEO process is the Google algorithm update. Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). Google always updates its algorithm at least a hundred or even a thousand times a year with or without notice. When Google makes changes to its algorithm, often times many websites will be affected either by the fluctuation it causes, or other aspects that can (sometimes) inflict a loss to the websites that are impacted. However, that is (unfortunately) only a small loss compared with the major broad core update that Google releases several times a year. While the regular updates often focus on certain areas, such as featured snippets or locations, Google broad core algorithm update is an improvement (or various improvements) to the overall Google algorithm that’s used to understand users’ search queries and websites better. These improvements aim to improve Google’s accuracy in matching search queries for better user experience and satisfaction. If the regular updates can sometimes give bad impacts on websites, imagine what broad core algorithm update can do? Well, worst case scenario, your website could be removed entirely from Google search results. So, how do you deal with it if your website is affected? Keep reading to find out!

First, I’m going to be realistic here, if you are somehow affected by Google’s broad core algorithm update, unfortunately, you cannot fix it. According to Google, there is nothing wrong with pages that have seen a drop, and core updates don’t target specific pages or sites. As advised by Google, the only way you can make your website better is by improving your content quality. Here are the steps to do that:

• Make sure your content is original, substantial, helpful, informative while being unique at the same time
• You should be well-researched and accurate before making content to avoid sharing misleading information
• I know nobody is perfect, but in this case? You should be. Write content well and make sure there is no error in it
• Assess your content: does it provide value compared with other similar content? Does it serve the genuine interest of visitors?

Oh, wait, don’t forget to E-A-T. No, I didn’t mean eating meals (well, you should eat before you work, though). Expertise-Authority-Trustworthiness or in short, E-A-T is used in Google’s search quality rater guidelines and the search engine points to this as another resource for advice on great content. Google always gives advice on maintaining E-A-T standard because Google always focuses on making sure that the first page of its search provides the best accurate information for users.

Being heavily impacted by Google broad core algorithm update is not the end of your business. Although you cannot fix it, you can still improve your website content quality by providing useful and accurate information while being unique at the same time. Also focusing on E-A-T can also help you recover from your ‘loss’ during Google broad core algorithm update. Not sure how to improve content quality? Do not hesitate to contact us now and let our team help you create high quality content for your business.