I know I have said this so many times already, but online presence for businesses in this era is more than compulsory. Almost everything in this modern time is digital and accessed online. You can ‘go shopping’ straight from your home without having to take a shower or look good to go outside. Now with the increase in the comfort of doing many things online, you can even ‘meet your friends’ online. Back then after graduation from any school we have attended, we didn’t know where our friends would go and how they were doing. Today we can catch up with long lost friends and see what they are up to everyday thanks to social media. While social media can help in improving an individual’s sense of connectedness with real or online communities, it can also be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. This is the fact that business owners can never deny. As a digital marketer who also provides social media services, I know the influence of social media for business and turns out, these business titans from The Oracles agree with that too! After reading their articles so many times, I have summed up all the important parts of their best tips to promote a business on social media more effectively in this article. If you are a business owner, this article was written specially for you. I myself am a social media junkie. According to, well, my phone, the daily average time that I have spent per day using social media app on one device is around 2 hours and 54 minutes. Yes, it’s PER DAY, though I don’t always use social media for social interaction. Oftentimes I use social media to find reliable online shops to buy products I need and as a social media junkie, I am very well aware of the online shops that really use social media properly. And those online shops are the one that make me interested in buying their products. For that reason, in this article, I’ll tell you something you need to know about social media for business. Keep reading to find out!

Understand the platforms

Bethenny Frankel, founder of Skinnygirl, cast member of “The Real Housewives of New York City,” New York Times bestselling author, and Shark on “Shark Tank” gave her best tip when it comes to promoting a company on social media. According to her, before you even use social media for your business, first you need to understand each social media platforms, starting from how they work and who they can reach. Instagram, for example is a solid, stable place to communicate information and images – a fun way to capture experiences and share it with people. Twitter, on the other hand, is more like an incredibly connected and trusted focus group.

Create content that your followers want

One thing that business owners or social media managers always get it twisted is; they tend to produce the content they want to make – what they think will be good for their business. The truth is; a business should start focusing on what your customers or followers want to see and know. Dan Lok, a Chinese Canadian serial entrepreneur, global educator, and international bestselling author of Unlock It, two-time TEDx opening speaker and founder of Closers.com gave advice about creating content that works for audience, not what works for your company. Don’t treat your audience like a number. Produce content that is helpful and entertaining at the same time for your audience. For example, if you want to create a video content, you can use video titles that are helpful like “how to” or “secrets of.” Create a “teaser” trailer explaining who you are, what your content is about, what you want them to do (subscribe to your channel, for example), and what they will get.

Make use of Instagram stories

I’m not going to deny this fact; Instagram is the rising star of social media – the golden goose of social media right now, especially with its famous feature, the Instagram Stories. It’s like people can’t live without this feature. According to Craig Ballantyne, owner of Early to Rise and creator of The Perfect Day Formula and Social Story Selling System, an Instagram feed is like the window in a retail store: it is meant to capture your attention as you pass by. That’s where you post content that is valuable, purposeful, shareable, and high status. For that reason, make sure you make use of Instagram stories to increase your social media visibility.

The point of creating social media account for business is to reach out to your audience and connect with them. Try to consistently deliver your message, no matter what is the platform you are using. Stick to your message and keep sharing. Keep your audience in mind whenever you are going to create content. That way, your audience will always keep you in their mind too and make decisions that will benefit you and your company.