The Correlation between Blogging and Content Marketing in the Business World

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The Correlation between Blogging and Content Marketing in the Business World

When it comes to content marketing strategy, it is always connected to blogging. I mean, they are perfect together if combined for business marketing strategy. However, many business owners still have no idea why they are related to each other and what’s the difference between the two and why it is important for business. Are you a business owner looking to improve your business using content marketing and blogging strategy? Don’t worry! I have especially written this article for you. Find out the correlation between blogging and content marketing in this article!

Before we dive deep into the subject, let’s all define the meaning of both blogging and content marketing first. Blogging is the act of writing and publishing informational content intended for many purposes, such as promoting businesses, telling and sharing stories, giving tutorials, giving demonstrations for certain products and many other purposes. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain target audience as well as to drive profitable customer action. So, how does blogging relate to content marketing? The answer is simple; blogging is a part of content marketing strategy. In short, blogging is a tool, while content marketing is the operating system it works within.

Content marketing is the important key to business success because it constitutes content in many ways, such as:

  • Podcasts
  • Video content
  • Animation and infographics
  • White papers
  • Social media
  • Design and illustration
  • Blogging

The parts of content marketing above are important tools to ‘communicate’ and ‘interact’ with your business’ target audience as well as promote your brand and products. For example, through video content, your target audience can get a glimpse on your products’ actual sizes and colours. Through social media, your target audience can observe how reliable you are based on how well you are interacting and communicating with your customers or potential customers on social media. Through animation and infographics, your target audience can understand your product or your business better. And when it comes to blogging, this is also the part where you demonstrate your products and business as a whole by daily updating your articles for your target audience to read.

Now that you understand the difference between blogging and content marketing, where should you go from there? That’s a good question. And you should be doing both; therefore, you can start forming a content marketing strategy and then align your blog to it. If you don’t include blogging as a part of your content marketing strategy, it will not drive organic traffic and soon it will just be a waste of time. But then again, content marketing is about value. If you are not including value to your content marketing, then it is not content marketing. So, what is the meaning of value here? Okay, here’s the thing; many people try to promote their business using digital marketing but act as robots that automate everything using lifeless content. Your target audience is humans. Even if you are selling dog food, the one who pays for the dog food is human, not the dog. Therefore, your content marketing strategy is intended for humans and it should bring value to your target audience so that you can generate leads, build trust and sell your products and services smoothly. For that, you need to make sure your content is easy to understand, unique to read and helpful at the same time to encourage your target audience to make a purchase decision immediately.

Now that you get a solid grasp on content marketing and blogging, would you consider including blogging to your content marketing strategy? Yes? Or are you still in doubt? If that’s the case, feel free to contact us now and let our awesome team help you understand it clearly and even help you grow your business.