Content Marketing To-Do List for Small Business Owners
When you are a business owner, you may already know that social media and content marketing are powerful tools in attracting your target audience. However, just attracting them is not enough. You need to keep their interest in your business long lasting. For that reason, content creation is a must. That being said, there are things you need to do in order to maintain your content quality to keep your existing customers as well as attracting new ones – the content marketing to-do list. Keep reading this article to find out!
First thing first, you need to know that content marketing can take many forms. These are the forms of content marketing you can use for your business:
- Blog posts
- Press releases
- White papers
- Social media
- Email marketing
Each of the forms above has its own strategy in making content to attract your target audience. Now your job is to…
Make content marketing goals
There is no way when there is no goal. You will never know what you have to do when you don’t have any goal and you certainly can’t do anything when you don’t even know what you want. I’m sure this also applies in any aspect of life. In short, you can’t write down your to-do list if there is no goal you want to achieve through that to-do list. Therefore, before writing down any mission, you should first make your vision visible. The point is; you should have a vision of what you want your target audience to do once they have seen your content – a vision of what you want your business to accomplish from your content marketing strategy. Setting up goals can also help increase your excitement in making it happen. You can create daily goals, weekly goals or even monthly goals, depending on your company’s situation and capability. For example, you can create weekly goals like these:
- Engage with at least 50 potential customers on social media
- Reach 60 people on social media
- Generate at least 30 leads from CTA on your website
- Create at least 1 weekly content for email marketing
Have you ever played a game that has a list of achievements in it? I have played MOBA games like Arena of Valor and Mobile Legends. Both games have a list of achievements that we should accomplish in order to get rewards and it makes us more excited to accomplish it because of those rewards. Think of your business like these games. If you accomplish your goals, you will get rewards like lead generation and potential customers turned into real paying customers. When there is a goal, there is a way – an exciting one.
Plan your content to-do list
Now that you know your goals and write them down on your notes, you can now plan your content to-do list. As mentioned in the second paragraph in this article, content marketing has many types that you can choose for your business (Of course you don’t need to take all of them as your content strategy). When you can plan a steady flow of good content, any type of content, no matter how small it is can matter as well. However, make sure you adjust your content plan to your business and stay relevant, informative, interesting and actionable. Also, you need to be consistent, so you should create a schedule for your content as well.
Choose the right social channels for your business
When it comes to sharing your content, there is one goal in mind; increase brand awareness. The best way to do that is through social media platforms. With so many users social media has, it is more effective for you to reach your target audience with your content. However, not all social media platforms are made for your business. You still need to adjust to your business type; otherwise, you would be wasting time on the wrong social media platforms. B2B companies usually go for LinkedIn and Facebook, while B2C companies work well with Instagram and Facebook.
Don’t forget about SEO
No matter how good your content is, when it is not SEO-friendly, it would still be a lost cause. Search Engine Optimisation, known as SEO is the process of using keywords in your content that will help search engines find it when those keywords entered into a search. When your content is not SEO-friendly, you will find it hard to build your brand awareness because search engine won’t let you easily be found by your target audience because your content is not in compliance with search engine rules and guidelines.
That’s how to write your content marketing to-do list for your business. Keep in mind that your content should be relevant to your business. If you need more information and explanations about content marketing, do not hesitate to call us now and let our awesome team help you.