Do You Own An Online Store? This is How You Can Make it SEO-Friendly
When it comes to business, people will always start from zero. Do you think Coca Cola immediately got big the first time they run their business? No. They barely sold 10 bottles in a day. But now look at them. Yes, that’s how business goes. However, there are circumstances that you need to look at when you have a business. First, you need to be clear whether your business is online or offline. Second, you have to create a big plan to make your business more recognised and more growing. When you have a business, there are things that need to be considered. One of them is how people find your business. Yes, no matter how much money you have spent for your business, if your target buyers do not know anything about you, it would be a waste of time and money. For that reason, many business owners use SEO services to make their business visible to their target audience. Yes, every business, online or offline; needs SEO. In this article, we are going to help online business owners make their website SEO-friendly. Keep reading to learn more!
Get creative with keywords
Keyword is the crucial part in SEO. Why? That’s because that’s what people type in a search box. For example, if you own a restaurant in Melbourne, then you want people who live in Melbourne area to find your restaurant. The proper keyword may be “Restaurant in Melbourne,” but of course, that keyword may be popular and your restaurant’s website might get lost in the sea of other restaurants. For that reason, it is wise if you use additional keyword using unique selection of words with long-tail variations that can differentiate your specific business. However, keep in mind that even though you are making additional keywords, it doesn’t mean that you have to only use that keyword. You should also go with “Restaurant in Melbourne” or “Best Restaurant in Melbourne,” but you can also go with your long keyword like “Best Restaurant in Melbourne that Sells Lobsters” or simply “Best Seafood Restaurant in Melbourne.” By doing this, you help your specific business get found by those who really need what you offer.
Understand user experience
One thing you should know when it comes to SEO is that Google notices your website’s quality through users’ behaviour when visiting your website. When users quickly left your website, Google would notice there was something wrong with your website that caused them to leave quickly. If it is fatal, Google might penalise you accordingly. Therefore, make sure you have a website that is easily accessible and user-friendly. Slow loading pages might make your visitors leave early; therefore, consult to a professional web designer and web developer that can help you build good quality website through understanding user experience.
Write enthralling product descriptions
Product description is the most crucial part in presenting your product quality especially if you are a B2C company and that is the first thing people would look for when they are visiting your website. Copying straight from the manufacturer’s description or from the internet is not going to make your product more interesting; in fact, you would lose your credibility in the eyes of your potential customers. Start writing uniquely and creatively without losing your ‘touch’ in explaining the benefits of your products.
Write a blog
A blog is needed not just for off-site SEO optimisation purposes, but also for strengthening and convincing your potential customers to really buy your products in the future. For example, if you sell skincare products, your potential buyers don’t only want to see product descriptions, but also its effects on skin. That’s why most of them often go look for product reviews from beauty bloggers or vloggers. With this in mind, why not write your own product testings on your website blog? You can start by reviewing your own skincare products and showing the textures and consistency in the products, as well as giving tutorials as to how to use them properly, so that people can see and understand the use of your products.
Optimise on-site elements
Yes, it is not only about the off-site optimisation. You should also make sure the on-site elements of your SEO process are properly optimised. Consult to your SEO specialists and make sure they show you how it is done and why it matters, so that you can also help them identify what is missing when an error occurs because you are well-informed. Start by learning about meta descriptions, SEO-friendly URLs, image alt-text, title tags, as well as internal links.
That’s how you build a strong but user-friendly online store website. Having a website is not always about how unique it is designed, but also how it can make your visitors stay on your website for a bit longer and maybe return on the next day. In order for that to happen, you need to make sure your online store website is SEO-friendly and of course, user-friendly.