Business Marketing 101: How Using Creative Video Can Enhance Your Marketing Efforts
I don’t know about you, but I am a big fan of anime. However, unlike the other anime enthusiasts who watch all kinds of anime series and movies without minding the genres and characters, I’m too picky when it comes to choosing which anime I would like to watch. I basically have no issues with any genres, but I have my own preferences when it comes to anime characters and their specifications. I for one am always fond of Rie Kugimiya’s tsundere voice in every characters she has portrayed so any anime series or movies where there is Rie Kugimiya in it; I’d like to watch it gladly. For those of you who are not familiar with the term “tsundere”, it is a Japanese term for someone whose character is cold outside but warm inside. So yeah, I judge a character by their voice, gaze, body posture, character strength both mentally and physically as well as their ability to deal with things. I know it may sound absurd, but once I see a weak looking female protagonist whining, complaining and always relying on the male protagonist that may end up being an additional but not necessary burden to the male protagonist (especially those who, because of their recklessness, got the male protagonist killed, albeit he didn’t have to, because he tried to protect her from harm as she couldn’t stay still in the safe zone – well, you know that kind of annoying protagonist tragedy in movies), I will just leave it and not going to watch it again until the end. Yes, it matters that much to me. Unfortunately, judging based on only looking at posters or cover pictures is not enough. I often felt deceived when I saw the promotional cover picture of an anime and got excited about it only to find out that the female protagonist was not exactly what I expected. Ever since that, before watching anime, I will make sure I watch their promotional video first to know which character has the big role and what kind of behaviours they tend to have and most importantly, their voice. Why? That’s because in the promotional video, I can find my mood to watch the whole anime series or movies and I can know if their voice fits the character perfectly or not. With this in mind, perhaps you should start considering video content for your content marketing strategy. Why? Find out in this article!
Using creative video makes your product information clear and more understandable because people get to see how the product looks like based on its size, colour, and specifications. For example, if you are selling a moisturising night cream, people are not able to know for sure about the size of the night cream if they only see it based on the photo. If you create a tutorial video about that night cream, you will give people the chance to see the product size because they can see you holding the cream and they will get a perfect glimpse of it. When you are demonstrating the product by taking some of the cream into your hand, you are also showing your viewers about your product’s consistency and texture. To be honest with you, I don’t get swayed easily by pictures; therefore, if I want to buy something, I need to make sure I know what I’m buying and watching video whether it is their promotional video or tutorial video helps me determine if I want to buy it or not. Aside from letting viewers know about your product physically, using creative videos to demonstrate your products also helps your current or potential customers understand your products better.
You can tell the story of your business through your creative video. Tell your current customers and potential customers about why you started and how it started. This will build your business credibility and values. Also, this will make them appreciate you more because you worked hard to get this business started in the first place. However, make sure you tell them the real story behind your business. Avoid making up and exaggerating stories that aren’t really yours to tell. Even if it’s yours, instead of writing about it, tell them in a video. Using creative video can evoke your viewers’ emotion in more ways you can imagine. This can also build a strong relationship between you and your customers and even potential customers. I am interested in this organic mask, a local product made by a business woman who lives overseas. However, at first I didn’t intend to purchase it. Then I went to her social media profile (and her official brand as well) and saw her official video telling us about how she first started. She told us how she was suffering from her ragged skin that caused her to bleed every time she smiled. From then on, she was dead set on making her own product to heal her skin and so she founded a skincare company focusing on Ayurvedic masks created by her to help heal every skin problem naturally. I’m not going to lie to you, but that story? It actually encouraged me to buy it and guess what? I bought a whole lot of them. Yes, that’s the power of creative storytelling videos.
Using creative video can also help you boost conversions by offering potential customers a closer look at the products, answering their questions and encouraging them to make the purchase. You can use videos on social media or any other platform. Social media has the power of reaching so many people, so including your video on social media is a good start. Moreover, if your video is creative and encouraging, people might visit your website straight from your social media profile.
In the world where almost everything is digital, visualisation is important. It acts as the “booster” to evoke something from viewers and eventually persuade them to buy your products. There are many benefits you can get from creative video for your marketing strategy. However, of course, you also have to put your big effort into making great video, so it’s not just some random video. When you put all your heart into your business, it will grow better and better. Have confidence and don’t give up!